Monday, December 6, 2010

Awarding Improving the College Area

                Tons of changes have happened in the College Area. New businesses have opened up, old ones have improved service and some have even gone through complete renovations. Now, the College Area Business Improvement District, along with its head company, the College Area Economic Development Corporation, want you to vote on which businesses deserve the 2010 CAEDC Annual Award.

                Voting has been broken up into 5 different categories: Best Storefront, Best New Business, Business of the Year, Best Community School and the R.J. Benoit Award, which will go to the College Area BID Board Member who has shown exceptional  performance in their job.

                Eight locations, spread along College Avenue and El Cajon Boulevard, have been chosen for the Best Storefront award. All of the nominees have had work done during the year to improve the look of their business or property. To help voters make educated decisions on which business best deserves the award, the BID has posted pictures showing each nominee before and after their remodeling. Among the companies changing their image in the College Area are the Aztec Center at 6360 El Cajon Blvd. and Bowman's Garage at 4622 College Ave.
[Image: College Area BID]

                The College Area businesses that provided the best service to customers and impacted the business community the most are possible candidates for Business of the Year. Local hangouts like Effin's Bar & Grill and Cutter's Point Coffee House on El Cajon Boulevard are a couple of recognizable names in the category. The nominees aren't limited to restaurants, however. Entertainment venues like the Moxie Theater and hotels like the Best Western Lamplighter Inn are also in the running.

                Voters can go to the BID's website to cast their vote or go directly here to choose their nominees.

3 comments:

  1. Good post. But be sure not to make your enterprise story seem like you're promoting the awards. This is because your post reads like an explanation of the awards.

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  2. I would agree with Hui Ling, but I don't think your post necessarily sounds like your promoting the awards. I would just be careful to make sure it doesn't turn into that. Also, I don't think your supposed to indent each new paragraph of the story.

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  3. I agree with the comments. What I would do, is include quotes from businesses on why they chose to improve and if it's made a difference in business.
    Also, get comments from patrons of these stores or areas. Does it make a difference?
    What about quotes from police in the mid-city area (this area)? Do there renovations lower crime or anything like that?
    I mean, clearly these awards are to get businesses to spruce up and to create marketing buzz. So.. try to get at it from a more news perspective (who, what, where, when, why, how, etc.), than just reporting the awards.

    Like the pictures!!

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